Commercial advertisements are very important for the sales of product. While a short and intelligent commercial can work wonders for the product, a lame advertisement would do exactly the opposite. Each commercial has a story to tell, even in its 10 or 30 seconds life. Therefore it is a difficult task to write a script for commercial advertisements and even more difficult to pitch the script to the authority concerned. This report would point out some ways in which a scriptwriter can pitch his/her script for a commercial.

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